2019 Edge Reveal
One of the last big shoots that I worked on while at GTB. Setting up the shot list, location selects, and talent, we hired German photographer Uli Heckmann who we had previously worked with on the 2018 Mustang Reveal. Shooting in downtown Chicago with a stand-in 2018 Edge, the final assets were retouched by CGI studio Recom Farmhouse.

Client
Ford SUV
Sept 2017

Role
Art Direction, Web Design

FordEdge_SHOT08_ClarkQuincy_COMP12_AND
FordEdge_SHOT19_COMP05_JIM_BlurOn
FordEdge_SHOT10_COMP06_JIM
FordEdge_SHOT15_TailLightDetail_COMP01_AND
FordEdge_SHOT04_COMP13_Beach_AND
FordEdge_SHOT11_COMP15_JIM
FordEdge_SHOT16_3QRearDetail_COMP07_GAB
FordEdge_SHOT17_ST_Detail_COMP07_AND
FordEdge_SHOT25_COMP14_JIM
FordEdge_SHOT05_COMP15_BridgeRear_AND
FordEdge_SHOT18_ST_Detail_COMP02_FED_R2
FordEdge_SHOT01_COMP10_BridgeFront_AND
FordEdge_SHOT07_Barneys_COMP15_AND
FordEdge_SHOT09_L_Train_COMP18_FED_STATIC
FordEdge_SHOT03_COMP12_Poetry_GAB_Talent

Ford Co-Pilot360 Technology
Working with Mindfield Detroit, we created a series of CG stills to match Ford's "white world" brand style, showcasing the driving technology features of the new Ford Edge. 

ford_edge_shot_005_pre_collision_final
ford_edge_shot_003_lane_keeping_final
ford_edge_shot_002_evasive_steer_final
ford_edge_shot_005_ped_detection_final
ford_edge_shot_004_adaptive_cruise_control_final
19EDGE-VHP-PERFORMANCE-1440px
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