Ford GT Reveal
Ford Performance was looking to utilize the GT reveal to not only sell a few cars, but also as a tool to engage people with the Ford brand. The main narrative focuses on the creators of the updated Ford GT, the designers and engineers at Ford, and showcases the spirit of a company that has a passion for design & innovation.
Client
Ford Global
Dec 2015
Role
Art Direction, Web Design
Aero in Action
Working directly with Burrows and Ford Performance we created the 2017 Ford GT launch animation. The Ford GT is a technology showcase for all Ford EcoBoost engines and celebrates the 50th anniversary of Ford GT race car. The animation showcases how the GT aerodynamically adapts to changing conditions during a launch and high speed run at the race track.
Ford GT Photoshoot
The Ford GT and our team headed to Grattan Raceway in Grand Rapids, Michigan for the official production sign off by Ford Performance Executives. We hired Roy Ritchie to capture some more images of the vehicle over a short two day period. We drove around downtown Grand Rapids looking for spots to stop and grab quick photos, causing a lot of heads to turn. This was one of the only new Ford GTs on the road at the time. The next day we headed to a location north of Grand Rapids that I was familiar with, to grab the more scenic shots. Retouching was done by Xvision Imaging.
