Ford.com Responsive Redesign
A two year project, our team was tasked with redesigning the global web experience of Ford Motor Company's website, transitioning the site to a responsive platform in the process. We designed an updated user interface to refresh the online brand presence of Ford. As the lead designer for the new look & feel, our team created a new design system and a responsive library of components. The fully responsive redesign launched around the world in early 2016, and later that same year in North America.

Client
Ford Global
Dec 2014

Role
Lead UI Design