Lead UI Design, Art Direction
NYC with the R1t / R1S
Early April 2019, I flew out to New York to join the brand team and help coordinate our team's shot list needs for the website. The vehicles in these photos were the only two fiber glass prototype vehicles at the time. Truly one of kind! We shot around parts of downtown New York and then headed out to a location in the Hamptons. Our photographer was the very talented Tony Harmer, whom I had previously worked with on the Focus/Fiesta ST shoot while with GTB.
A month later I was out on location in Sedona, joining the brand team and supporting another shoot for the additional assets that our team needed to complete the website. The R1T prototype was out in Sedona at the 2019 Overland Expo event, showing off the features of the vehicle and premiering the camp kitchen.
R1T product page
R1T feature flyouts